Cirque's social media presence

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Semisubtle's picture
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Cirque's social media presence

Cirque's social media presence has changed dramatically over the past five years, and most rapidly over the past year. They've acknowledged many times the need to cater to a millennial audience: gone are the days when people were satisfied to be wowed while the details and inner workings remained mysterious, and now it's basically a necessity to provide audiences with peeps behind the scenes either in person or via social media. It's how consumers engage with entertainment brands now, and Cirque ignored it for far too long. They've made some big adjustments since then. 

Personally, I'm grateful for the increased content (and the quality of it is mostly good), but I think the voice still needs some developmental work. Their current approach doesn't acknowledge much artistic depth and is more about what looks cool and fun. Though millennial buying power grows stronger every day, Cirque is still a very premiere brand. The pandering approach to some social media efforts doesn't match the high ticket prices and I'd like to see the voice balance out with a bit more seriousness in the future. That said, I've also long held the hope that Cirque fandom would one day grow from a small handful of passionates willing to drop thousands of dollars on tons of shows to a much broader fanbase. That's certainly the direction an increased social media presence will push us, and to me that is at least positive. 

What do you think about their efforts so far? Consider the hugely increased YouTube presence, their Instagram voice, and Facebook pages. What works for you? What doesn't? Do you miss the days when things were a little more mysterious and magical, or are you just glad for more?

Colton's picture
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I think they caught on that the younger people are much more social media savvy and encouraged them to use #cirqueway and there's a trickle up that people in HQ then can browse from what the artists produce and will then share on the individual shows or company's official accounts.

La Nouba, Corteo, Delirium, Ovo, Quidam, Totem, Saltimbanco, Immortal, Amaluna. 

The Tracker's picture
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I don't mind it if they reveal something interesting once in a while, but I feel like they're overdoing it so there are much less surprises when seeing the shows live, and some of the ideas are plain boring because they seem to feel obliged to keep producing content whereas I think it should be that IF they come up with a good idea, they make a video out of it. Take Luzia for example, they keep posting variations of the same thing on their fb page and Ive unfollowed them because it clogs my feed. I don't need 5 posts for each show when they raise the tent in a new city!

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DID U KNOW: Cirque artists apply their own makeup???